The majority of small businesses start out storing and shipping their product by themselves. This works fine at the beginning but if you are successful you will find you are spending more and more time on fulfilling orders when you should be putting resources in growing your business.
The holidays represent a huge bump in sales and revenue and can save a down year. But long before the additional sales start rolling in, it pays to make a few adjustments to your warehousing and distribution infrastructure long before.
Every holiday season suppliers try and figure out where the highest demand will be. Will it be directly in-stores, on-line and pick up in-store or right from the warehouse online.
The day to day operation of a warehouse needs a centralized system to control where products are, how much of it there is, and where it needs to go when it is being shipped.